It is vital that you realize how important is to have a blog to promote your business and make money. If you are determined to marketing on the web, you need to get a Blog to attract traffic otherwise your competition can beat you down. There are plenty of reasons why blogging is such a great help for your online business aspirations.
- Blogs are the love of readers and search engines today, if set up properly. There are two ways you can use blogging: as profession or as a tool, but you have to keep in mind that for both the driving content should be personality and character to be read and get it successful on the web. A blog gives you your own voice on the web, then, build authority presence and people will come and start talking about you.
- There are lots of free blogging service providers: so you can get yours for free. Here you have a few providers: blogger.com, Technorati.com, delicious.com or MyBlogLog.com, but if you already have quite experience blogging you may appreciate the advanced features WordPress.com has to offer, in order to plug into the open source communities, plus more. This is the most effective and free platform to be on.
- There is an incredible amount of websites out there, trying to find, categorize, track and promote blogs. Meaning that you should consider signing up for the the ones offering you the best features.
- Blogs are easy to subscribe to, as they come with RSS feed ready to be used. So, if you don't want to miss visitors that would like to become your followers in order to get your new posts delivered to their favorite RSS reader or directly to their e-mail, make sure your blog has it. Later... on your way on, you will learn that RRS has many other usages.
- Search Engines (Gloogle, Yahoo, etc) help you to get noticed when you write original and fresh content regularly. For instance, Google Alerts let users get automatically new links to fresh or new stories, blogs and lenses, as long as those match their keywords.
- Blogs allow you to earn money right from the start. You can sign up easily for Google's advertising program "AdSense" which enables you to earn money by placing adds to your blog(s) and web pages, so they place ads based on your page's content and earn when visitor clicks on these adds. This is one of the monetization methods available, but be wise to not place them all over your page, otherwise your audience can be distracted and you miss the objective of your blog.
- A blog provides you the backlink benefits to generate more site traffic. Whether you have a website, a landing page or even other blog, you should do backlinking, so that you can refer to your primary site through your blog, as long as it is relevant and related to your niche. You should also link to another blogs or bloggers. Believe me, if you start backlinking properly, you will be boosting your page rank on Google.